The Agency Toolkit

Dealing with difficult clients with Dominic Chiudioni

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In this episode I sit down with Dominic Chiudioni of Luna Marketing to discuss how to deal with those clients who might be a little difficult to work with. Dominic is a Marketing Expert, Sound Designer, Music Composer, Real Estate Investor, and Cryptocurrency Investor. He is the founder and owner of Luna Marketing and has been working in the Digital Marketing space for 10+ years.

Hosted by: Julia McLaughlin

Standing out in a saturated market with Patrick Kurowski

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In this episode I chat with Patrick Kurowski who is the CEO/Founder of MarketKeep, a digital marketing agency for small businesses. Founded in 2016 Patrick has taken his firm from a local company based in Towson, Maryland to a leading website design and SEO firm that interacts with clients around the globe. Everyone has access to the same tools when it comes to SEO, it's how you use them that separates you from your competition. Finding ways to stay ahead of the curve and pushing the boundaries is what Patrick enjoys most about running an SEO company. 

Hosted by: Julia McLaughlin

5 Tips for Being an Entrepreneur in a post-COVID world with Adriana Cowdin

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In this episode I chat with Adriana Cowdin who is the founder of Dekaf Digital. Her company provides strategy, social media management and audience intelligence for mid-size companies in the U.S. She's been featured on Inc. 500, Hoovers, Reuters, CNNMoney, FoxBusiness, NY Times, WGN, ABC, CBS, and other media outlets across the globe.

In this episode Adriana discusses 5 tips for being an entrepreneur in a post-COVID world. Being an entrepreneur is hard work and the advent of COVID made it more difficult for many entrepreneurs. However, Adriana shares clear strategies to help your agency stand out from the rest during these uncertain times.

Hosted by: Julia McLaughlin

Relationship Marketing with Cheryl Clark

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In this episode I chat with Cheryl, the founder of Clark Strategies. Cheryl has a very interesting story in that she was detained by the United States Immigration System for 295 days. In that time she lost EVERYTHING - her material possessions, digital presence, blogs, social media, websites, domains and more.

Prior to detainment and now after - she is an avid networker who specializes in the the tangible action steps business owners and entrepreneurs need to take to grow their businesses and reach their goals.

She is living proof - relationships matter and one can build and rebuild as many times as needed to hit goals.

Her speaking and teachings have been heard by many in Las Vegas, California, Arizona and now in Ontario Canada. In this episode Cheryl talks about relationship marketing and how we tend to ignore the first word and focus only on the second - that it's backwards.

Cheryl says 'No matter what business you are in - you are in the people validation business. People matter and showing them they matter in turn makes you matter in their world.'

Hosted by: Julia McLaughlin

Tactics for increasing engagement on social media with Ingrid Deon

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In this episode, I chat with Ingrid Deon who is Founder and CEO of word-craft, a social media marketing agency in Nova Scotia, Canada. She works with national brands such as Delissio, Kraft Dinner, Nescafé and Manulife Bank, as well as smaller companies throughout Canada.

In this episode we cover tactics for increasing engagement on social media. Ingrid finds many business owners create social media content and get discouraged when people don't engage. The main purpose of social media is to be social, so she encourages you to spark conversations instead of just speaking to your audience. Ask questions, inspire your audience, get them to take some kind of action and you'll get so much more out of social media.

You can connect with Ingrid on Instagram at: instagram.com/wordcraftinc

Hosted by: Julia McLaughlin

SEO trends for agencies with Gwen Beren

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In this episode I sit down to chat with Gwen Beren who is the CEO and Founder of Illuminous Marketing, a firm focused on SEO and content marketing. She is also a partner in The Click Collective Agency which offers comprehensive web development, branding, and marketing services. Gwen is a voracious consumer of content and all things SEO related. She has a certification from MIT's Sloan School of Management in AI Applications for Business and is currently pursuing renewing her Google Analytics certifications. In this episode we chat about the ever evolving topic of SEO and how it is important for agencies to stay on top of changes to separate themselves from those offering generic and outdated SEO.

Check out Gwen's article on Projecting Your Return on Investment from Marketing:

https://illuminousmarketing.com/creating-marketing-goals-based-on-numbers-part1/

 

Hosted by: Julia McLaughlin

Finding your target audience with Diamond Frandsen & Paul Hanak

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In this episode I sit down with Diamond Frandsen & Paul Hanak of InterCoastal Net Designs to discuss finding your target audience to get your service or product out in front of the right people and the different aspects to it depending on what social media platform or ad service you are using.

Between these two Digital Marketing Specialists, there is over 30 years of marketing experience. Both thrive for new and powerful marketing tactics that ultimately provide satisfying ROI’s.

Since ranking his first website on Yahoo at the age of 18, Paul Hanak has been continuously challenging himself and the way Digital Marketing is performed. With his main focus on vacation rental marketing, Paul has made a career in taking property management companies from “just ok” to “Sorry, we’re sold out”. Even now, as a Digital Marketing Director for ICND, Paul continues to provide clients with profitable PPC campaigns, strong ranking position, and even better UX for guests.

Diamond compliments Paul’s marketing knowledge with years of owning her own business. As a 5 year, American Express Small Business Award winner, Diamond understands what it takes to be successful. With that knowledge, and her background in marketing operations, this digital professional is bringing ICND clients to new heights with efficient marketing campaigns. As the in-house Brand Manager for ICND Diamond understands what it takes to run a business and to be successful, and that is the strength she passes on to her clients.

Hosted by: Julia McLaughlin

Making the transition from freelancer to agency owner with Andrea Jones

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In this episode I chat with Andrea Jones about her journey which started off as a freelancer on Fiverr and Upwork back in 2014. Since then, Andréa Jones has built a sucessful agency committed to empowering businesses to utilize the power of social media in a positive and impactful way, without being overwhelmed and drained by it. With over 7 years experience in the game, Andréa hosts the acclaimed podcast, the Savvy Social Podcast, leads a team providing done-for-you service inside of her marketing agency that was named a Top Digital Marketing Agency in 2021, and serves over 200 students in her membership, the Savvy Social School. You can find her online at onlinedrea.com or @onlinedrea on Instagram.

 

Hosted by: Julia McLaughlin

Crisis Communication with Becky Livingston

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In this episode I chat with Becky Livingston of Penheel Marketing about Crisis Communication. As a "devil's advocate" Becky often think about the what-ifs for her clients, which puts Crisis Communication at the forefront of her mind. She likes helping company leaders to think through the possibilities and to help them define a crisis versus a problem for their brand.

Becky is the Owner and CEO of Penheel Marketing. Since 2011, her team has helped companies to gain traction in their niche with their target market. In addition to being a practitioner for over 25 years, she is an author, public speaker, and adjunct professor at two local Community College specializing in social media, digital marketing, Google Analytics, and Google Ads.

As mentioned, here is a link to your free copy of Becky's Crisis Communication E-Book: https://penheel.com/preparing-for-a-communication-crisis

Hosted by: Julia McLaughlin

Cultivating Leadership with Alex Stasyshyn

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In this episode I sit down with Alex Stasyshyn of Rêveur Marketing to discuss leadership. Having accelerated her career at a young age, Alex has been in (and learned much from my) positions of leadership since her early 20's in the marketing industry. Through her experience and by working with a variety of founders and CEO's in day-to-day work, She has cultivated a strong understanding of leadership, what makes an effective leader, how to lead, how leadership plays into agencies roles, clients, and staff, and more.  Alex hopes to encourage others to actualize their leadership potential in their work and personal lives.

With over 8+ years of experience in brand marketing & brand building, Alex has advised and counselled startups from scratch to global expansion. Having specialized in the D2C space, Alex possesses extensive experience in E-Commerce & CPG brands alongside proven experience in health & wellness, media, beauty, and early tech startup industries. Her focus is on delivering 360 degree marketing strategy for owned & earned media.

 

Hosted by: Julia McLaughlin