The Agency Toolkit

Streamlining operations with a self-serve client portal with Chris Willow

Find more The Agency Toolkit on CustomerTrust.io

In this episode, I sit down with Chris Willow of Service Provider Pro to discuss streamlining your agency’s operations with a self-serve client portal.

Chris is the founder of Service Provider Pro, a client management and billing software for agencies. After getting frustrated trying to make multiple different tools work for his own agency, he set out to build a better solution. That turned into a SaaS which is now used by many 7-figure agencies.

Sign up for a free trial: https://spp.co/trial

Hosted by: Julia McLaughlin

Choosing a niche & outsourcingwith Mark Ambrose

Find more The Agency Toolkit on CustomerTrust.io

In this episode I chat with Mark who is the founder of Battle Plan Marketing and has 30 years of sales & marketing experience. Mark has owned three businesses and has 10+ years of digital marketing experience.

In this episode we talk about the pros and cons of niching down as well as the benefits of outsourcing client work.

Hosted by: Julia McLaughlin

Content marketing with Afton Brazzoni

Find more The Agency Toolkit on CustomerTrust.io

Afton Brazzoni is the founder of Scribe National, a B2B content strategy and creation studio that helps companies serve their audiences with captivating, refreshing, effective content.

In this episode we discuss why producing content is crucial as an entrepreneur to growing your audience, getting your message heard and landing more sales faster. We also cover how to tell your story authentically, and in alignment with your business’s values, to ignite a powerful connection with your audience.

Hosted by: Julia McLaughlin

Client acquisition for marketing agencies with Sean Dudayev

Find more The Agency Toolkit on CustomerTrust.io

Sean Dudayev is an accomplished entrepreneur and currently the Founder of Frootful Marketing. He started his career in sales at the young age of 15, where he began learning consumer psychology. In early 2013, Sean founded his first company, where his marketing skills were honed and improved to build the company to an exit. After selling that business in 2016, he spent some time consulting, which led him to work at a venture fund in Miami. Alongside a brilliant team of people, Sean helped set up sales processes, test business models, as well as strategize and launch marketing campaigns across multiple start-ups. It’s while there that he realized he could scale this process and take the lean approach to build start-ups he’s learned over the years to help other entrepreneurs.

In this episode Sean and I discuss client acquisition for marketing agencies. Sean says 'A lot of new agencies struggle to do for themselves what they do for their clients because marketing against other marketers is tough. I've personally had to get accustomed to take my own medicine, and learn how to acquire new business.' Be sure to tune in and take a listen!

Hosted by: Julia McLaughlin

Social Selling with Rebecca Cramer

Find more The Agency Toolkit on CustomerTrust.io

In this episode I chat with Rebecca Cramer, founder of LOUD Marketing about how the fundamentals of Social Selling can help you connect with your buyers & get more sales. Rebecca is a Social Selling expert who specializes in digital growth and has been working in the digital marketing industry for over a decade. Rebecca is the founder and CEO of LOUD Marketing, a Calgary-based digital marketing agency. Never one to shy away from a challenge, Rebecca started her sales & marketing journey in corporate roles but ultimately found her passion in running her own business and helping brands grow their presence, both online and offline. Currently, Rebecca has focused on not only her businesses but also on sharing her expertise with others. She launched her podcast She Hustles in March 2021, in which she connects with other industry-leading experts on everything from sales and marketing to brand stories and business tips. When she’s not hustling, Rebecca enjoys deep-diving into the latest tech and experimenting with innovative marketing strategies. 

Hosted by: Julia McLaughlin

Revenue Operations with Lane Rizzardini

Find more The Agency Toolkit on CustomerTrust.io

In this episode I chat with Lane Rizzardini of Marion Relationship Marketing about revenue operations and going beyond just helping businesses get leads, but giving them the tools, processes and knowledge to turn more of them into customers that come back to you and rave about you to friends and family.

Lane says that 'It's the key to agencies differentiating themselves in a crowded marketing space while providing significantly more value to clients without spending a dollar more on advertising.'

Hosted by: Julia McLaughlin

How to maintain a healthy business partnership with Gretchen and Trina from Left Right Labs

Find more The Agency Toolkit on CustomerTrust.io

In this episode I chat with Gretchen and Trina who are the founders of Left Right Labs and are going to share their experience of working with a business partner and how they have sucessfully built their agency together. Gretchen and Trina talk about how your business partner is not only a support system, but also a major part of your business brand. Having a partner that complements your strength and compensates for your weakness creates a stronger business.

A clever and skilled left brain, a gregarious and creative right brain— Gretchen and Trina from Left Right Labs help thought leaders reach more hearts and minds with brands built on whip-smart thinking and all-the-feels emotion. In the last 15 years, they’ve launched over 100 brands including Laila Ali, Pinnacle Global Network, and Optimum EFX. They've gone from bandmates, to best friends, to business partners so take a listen to hear their story!

Hosted by: Julia McLaughlin

Instagram strategies with Katie Brinkley

Find more The Agency Toolkit on CustomerTrust.io

In this episode I chat with Katie Brinkley, owner of Next Step Social Communications and Katie will be sharing her insights on  Instagram strategies. Katie is the owner of Next Step Social Communications, a social media agency based out of Littleton Colorado. She has been helping small businesses, real estate agents, and construction companies with their social media for over 17 years. She offers both "done-for-you" social media services and coaching services where she teaches entrepreneurs how social media can be an incredible tool to help find new leads, build community, grow sales, and bring the social back to their social media.

Hosted by: Julia McLaughlin

Content that delivers on both user and brand objectives with Cooper Jitts

Find more The Agency Toolkit on CustomerTrust.io

In this episode I chat with Cooper Jitts, founder of TALK Agency which is a digitally focussed marketing business with clients around Australia and the US. Talk Agency focuses on both building web, apps and digital workflows as well as a large range of digital marketing services. In this episode Cooper covers one of the themes they've been working on with many of their clients- Content that delivers on both user and brand objectives. Cooper states "If we pay closer attention to what users really want as a brand, we become more relevant, which delivers better digital ROI."

Hosted by: Julia McLaughlin

Journey of an entrepreneur in the influencer marketing and social media industry with Rachel Matos

Find more The Agency Toolkit on CustomerTrust.io

In this episode I sit down with Rachel Matos, founder of Blue Lotus Collective. Rachel is an experienced Social Media Strategist and Entrepreneur offering clients customized strategy, content creation and social media management. Her experience spans over a decade in the influencer marketing space as an Account Executive, Project Manager and Social Media Director. Clients include Neutrogena, L'Oreal Paris, Hampton by Hilton, Target, Kohl's, Nestle, Barilla, to name a few. Rachel also consulted at Creative Artists Agency as an Influencer Relations Specialist. With a background in fine arts as a museum program curator, Rachel is a strategic thinker who thinks outside of the box offering her clients the insight and foresight needed to create a successful digital marketing campaign that resonates with audiences. Decade long journey into entrepreneurship in the ever-evolving influencer marketing and social media industry.

Rachel started in influencer marketing in 2011, and has since witnessed and known bloggers who have become household names. She's seen beauty brands go digital, and change the face of beauty as we once knew it. The narratives online have changed, and she's had a front row seat. 

Hosted by: Julia McLaughlin