The Agency Toolkit

Boundaries with Dimana Markova

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In this episode I sit down with my guest, Dimana Markova of Down to Earth Marketing to discuss what boundaries she puts in place in her agency.

Dimana is the founder and managing director of Down to Earth marketing & social media and she uses her in-depth understanding of consumer psychology and social communications to draft powerful campaigns that impact people and result in actionable change.

Hosted by: Julia McLaughlin

The Courage To Do Things Differently with Isa Gautschi

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In this episode, I sit down with my guest, Isa Gautschi of M.Isa Messaging to discuss the courage to do things differently. 

Isa is a highly accomplished marketing professional and award-winning journalist. She opened M.Isa Messaging to bring her marketing expertise and audacity to the counterculture creatives, compassionate healers, and world-changing dreamers she knows and loves.

Hosted by: Julia McLaughlin

Mindset and the BrandBuild Process with Zach Colman

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In this episode, I sit down with my guest, Zach Colman of Creatitive which is a sports digital branding agency to discuss mindset and processes that are used within his agency.

At Creatitive, they work directly with athletes and athletic companies to leverage their business mindset using their BrandBuild® process. They create customized branding, public relations and web strategies so they can excel in their sport, business and beyond. They operate our business just like a sports team; every member on our team has a role to play in the BrandBuild® process. 

Hosted by: Julia McLaughlin

Sales tactics for closing new clients with Alex Van Doren

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In this episode I sit down with my guest Alex Van Doren of Agency OneThree to discuss sales tactics for closing new clients in your agency.

Generally, most people think there is only one way to sell. When really, the most successful way to sell is with what feels right to you and the method that your ideal client will consume. But are you wondering - how will I know what feels right to me? This is where trial and errors steps in by trying each and every way until something sticks. Cold emailing, cold calling, video prospecting, attraction marketing, and maybe the dream 100 method. No one but yourself will know what "feels right". Usually what feels right to you will carry over to what your ideal client will consume. Don't try to rush it or force it, it will happen the way it needs to. 

Hosted by: Julia McLaughlin

The Maven Mindset leadership framework with Jeni Bukolt

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In this episode, I sit down with my guest Jeni Bukolt of HAVEN Creative to discuss a leadership framework called The Maven Mindset.

Jeni’s passions include many things: snarky t-shirts, warring against socks and sandals as a fashion trend and, most importantly, community building. Her career in marketing and video production lent itself more readily to community building, which is how she ended up as Founder and CEO for HAVEN Creative LLC, a community branding agency that focuses on clients in government, business, or nonprofits who seek to build community through storytelling and branding.

Hosted by: Julia McLaughlin

Constructing an effective social media strategy for your clients with Annette Choti

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In this episode, I sit down with my guest Annette Choti of Law Quill to discuss constructing an effective social media strategy for your clients.

Annette graduated from law school 20 years ago, and is now the CEO & Owner of Law Quill, a legal digital marketing agency focused on small and solo law firms. Law Quill is the only attorney-owned legal digital marketing agency that provides unique, SEO-optimized content, SEO audits, video, social media, web design, paid advertising, and courses for lawyers to learn SEO themselves through Law Quill Academy.

Hosted by: Julia McLaughlin

Marketing on LinkedIn with Harrison Baron

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In this episode, I sit down with my guest Harrison Tanner Baron of Growth Generators to discuss effective marketing on LinkedIn.

Harrison has been a small business owner for four years and has worked with small business owners for the last 12+ years. He has built an impressive following through various media outlets and wants to share his expertise with any entrepreneur who needs help. His passions have led him to want help to encourage others to pursue theirs. He is well-versed in social media platforms, podcasting, YouTube, and so much more. Additionally, he has his own podcast, Brutally Honest with Harrison Tanner Baron.

Hosted by: Julia McLaughlin

Managing your team with Odette Peralta

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In this episode, I sit down with my guest Odette Peralta of The Social Savvy to discuss the balancing act when managing your team of utilizing their strengths, but also pushing them.

Odette is a seasoned social media marketing expert who has 7 years of experience with marketing on digital platforms and social networking in digital spaces. Peralta is a dedicated entrepreneur who founded The Social Savvy digital marketing agency in 2020. Peralta has a deep passion for bringing physical businesses to digital spaces and implementing unique brand marketing strategies to increase awareness and generate leads.

Hosted by: Julia McLaughlin

Personal development and growth with Xiao DaCunha

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In this episode I sit down with my guest Xiao DaCunha of Westerlund to discuss her journey of personal development and growth as an agency owner.

Xioa became an agency owner when her life hit rock bottom and she had to find a way out. And since then she says, it has helped her learn so much about relationships, about loving herself, and accepting her fear. She wants to share the knowledge and experience with those who also feel stuck, stressed, and uncertain about the future.

Hosted by: Julia McLaughlin

Setting your team up for success with Sara Bodner

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In this episode I sit down with my guest Sara Bodner of Conklin Media to discuss setting your team up for success through onboarding.

Sara is an SEO and content expert based in Lancaster, Pennsylvania. She's responsible for overseeing the SEO and content departments and creating organic search strategies to drive business growth.

Hosted by: Julia McLaughlin