The Agency Toolkit

Agency growth with Don Dodds

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In this episode I sit down with my guest Don Dodds of the award-winning Atlanta based web design and digital marketing company called m16 Marketing to discuss Don’s journey as a serial entrepreneur and how he has scaled his agency . Don has created and sold several successful companies and has a keen understanding of how to create and scale a business using digital marketing.


Since its inception in 2013, M16 Marketing has won more than 100 awards and served more than 700 clients. M16 is a certified Google partner with an A+ BBB rating. In 2020 the company expanded its operations to 6 additional cities including Houston, Miami, Chicago, New York, Washington DC and Los Angeles. 

Hosted by: Julia McLaughlin

Doing what you love with Dan Sarao

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In this episode I sit down with my guest Dan Sarao of Macaw Digital Marketing to discuss Dan’s journey as an entrepreneur growing his agency and his ideas around focusing on offering services that you love instead of offering services just for the sake of generating revenue, without having that passion behind it.

Dan is a former Corporate Marketing Executive turned Entrepreneur. He is currently the owner and Lead Consultant of Macaw Digital Marketing, a digital marketing agency based in beautiful South Florida focused on delivering top-notch content marketing, SEO and web design services to real estate investors, start-ups and small and medium sized businesses.

Hosted by: Julia McLaughlin

Hiring a virtual assistant with Jaime Nacach

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In this episode I sit down with my guest Jaime Nacach of Virtual Latinos to discuss the benefits of working with virtual assistants and using marketing automation to grow your agency.

Jaime is the founder and CEO of Virtual Latinos, a virtual assistants agency. He's also a digital marketer, with a focus on marketing and business automation. He's a marketing strategist with a huge passion for technology. 

Hosted by: Julia McLaughlin

SALES: Cold calling, building trust & increasing conversions for your agency with Keith Evans

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In this episode, I sit down with my guest Keith Evans of UpHero to discuss cold calling, building trust, increasing conversions, how to close and questions to ask clients
Because if  you genuinely want to help someone, then you will naturally be likeable and reveal your true intentions.

Keith is the CEO of UpHero and is a 20+ year veteran of sales & marketing, all with small businesses. His big wake-up call was 10 years ago when he was selling Yellow Pages in a digital era. But it did not stop him from becoming one of the top sales people in the Western division.

Hosted by: Julia McLaughlin

Hiring and the importance of delegating with Matt Sullivan

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In this episode I sit down with my guest Matt Sullivan of Impelr to discuss hiring and the importance of delegating within your agency.

Matt has been building websites since 2007 and has built up several agencies in and around the Boston area, focusing on web design and digital marketing.

Hosted by: Julia McLaughlin

Double your revenue without doing any extra work with Daniel Phung

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In this episode I sit down with my guest Daniel Phung of Full Books Marketing to discuss how to double your agency's revenue without doing any extra work.

Daniel is a marketing entrepreneur and agency owner. He helps personalities and brands scale their businesses and outreach through PR, social growth and business consulting. In his agency he helps brands and personalities scale up their businesses through the use of both innovative and controversial marketing methods.

Hosted by: Julia McLaughlin

Dealing with difficult clients with Conrad Saam

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In this episode I sit down with my guest Conrad of Mockingbird Marketing to discuss dealing with difficult clients.

After leading marketing efforts for Avvo, Conrad founded Mockingbird, an online marketing agency focused exclusively on legal. Called the “Gary V of Legal”, Conrad is the author of Own the Map published by the American Bar Association and The FindLaw Jailbreak Guide, he is a Google Small Business Advisor and held positions for various ABA’s Practice Management marketing committees.

Hosted by: Julia McLaughlin

Accountability, efficiency, automation and culture with Tyler Horsley

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In this episode I sit down with my guest today Tyler Horsley of Nuclear Networking to discuss accountability, efficiency, automation and culture 

Tyler Horsley is CEO of Nuclear Networking, investor in multiple businesses and the creator of successful INC 5000 and INC 500 companies. He is an SEO/SEM Digital Marketing Speaker, business growth consultant, and loves empowering people with tools, values, training and education to be successful in business.

Hosted by: Julia McLaughlin

Intergenerational differences in work ethic with Hayden Van Hulzen

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In this episode I sit down with my guest Hayden of HVH Media & Marketing to discuss work ethic; covering intergenerational differences in regard to work ethic, what it takes to run a successful agency, hiring and nurturing different generational approaches to work and work ethic

Hayden has worked with and developed campaigns with some of the world’s largest influencers, played an instrumental role in evolving several start-up companies into seven figure businesses within the first six months, developed a cosmetics brand for Amazon beauty, and collectively garnered over a billion campaign content views.

Hosted by: Julia McLaughlin

Creating the type of agency you really want with Gini Dietrich

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In this episode I sit down with my guest Gini Dietrich of Spin Sucks to discuss how to figure out what type of agency you want and how to make that adjustment if you decide you need to pivot. Gini speaks about her experience of growing a large agency and making the decision to downsize.

Gini is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

Hosted by: Julia McLaughlin