Finding your target audience with Diamond Frandsen & Paul Hanak

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In this episode I sit down with Diamond Frandsen & Paul Hanak of InterCoastal Net Designs to discuss finding your target audience to get your service or product out in front of the right people and the different aspects to it depending on what social media platform or ad service you are using.

Between these two Digital Marketing Specialists, there is over 30 years of marketing experience. Both thrive for new and powerful marketing tactics that ultimately provide satisfying ROI’s.

Since ranking his first website on Yahoo at the age of 18, Paul Hanak has been continuously challenging himself and the way Digital Marketing is performed. With his main focus on vacation rental marketing, Paul has made a career in taking property management companies from “just ok” to “Sorry, we’re sold out”. Even now, as a Digital Marketing Director for ICND, Paul continues to provide clients with profitable PPC campaigns, strong ranking position, and even better UX for guests.

Diamond compliments Paul’s marketing knowledge with years of owning her own business. As a 5 year, American Express Small Business Award winner, Diamond understands what it takes to be successful. With that knowledge, and her background in marketing operations, this digital professional is bringing ICND clients to new heights with efficient marketing campaigns. As the in-house Brand Manager for ICND Diamond understands what it takes to run a business and to be successful, and that is the strength she passes on to her clients.

Hosted by: Julia McLaughlin